The Cafe Strudel rebranding and redesign project aims to enhance the restaurant’s overall appeal by focusing on several key objectives. First, the branding will be refreshed with a redesigned logo that maintains its vintage charm while incorporating modern elements to create a timeless visual identity. The interior layout will be optimized to improve functionality, comfort, and flow, ensuring a more inviting and enjoyable dining experience for patrons. Similarly, the exterior will be revitalized to reflect the updated branding and attract new visitors while complementing the character of the surrounding neighborhood. Throughout the project, a balance will be struck between preserving the cafe’s rich history and embracing modern design trends to meet the expectations of contemporary audiences. Ultimately, the rebranding and redesign will elevate Cafe Strudel as a cherished community hub, blending nostalgia with a fresh, updated look.

My contributions to this project center on thoughtful analysis, creative problem-solving, and design execution. I began by studying the cafe’s current layout and branding, identifying areas where functionality and aesthetics could be improved while maintaining its historic charm. My approach includes creating a cohesive design strategy that aligns the new branding with both the interior and exterior redesign. Through a combination of digital sketches, conceptual renderings, and material recommendations, I aim to develop a vision that is both practical and visually engaging.

By integrating community-focused elements and timeless design principles, my goal is to honor Cafe Strudel’s legacy while enhancing its role as a vibrant, modern gathering space.