Bandita Betty’s is a bold, Western-inspired bar brand celebrating freedom, adventure, and nonconformity, centered around the spirited character of ‘Aunt Betty Maverick.’ The brand identity combines rustic reds, whiskey browns, cactus greens, and golds with a mix of traditional Western and modern typography, while iconic elements like Betty’s silhouette and vintage motel keys bring the story to life. Environmental design integrates these elements throughout the space, with branded signage, thematic decor, and interactive features that immerse visitors in an unforgettable Old West experience.

My approach focused on blending Old West nostalgia with a modern twist, ensuring Bandita Betty’s stood out as both iconic and welcoming. I started by developing a strong narrative around ‘Aunt Betty Maverick,’ designing a logo and color palette that reflected her free-spirited, adventurous persona. My contributions included creating a comprehensive branding manual for consistent application across touchpoints, and designing the environmental layout with elements like themed signage, interactive decor, and iconography that enhanced the visitor experience, bringing the brand’s bold, hospitable energy to life in every detail.